Implementing more than a handful of the Search Engine
Optimization methods we encounter can be a never-ending
struggle, hence the reason for this list. Included below are
the methods that will get you the most favor in the eyes of
the search engines. When you implement these SEO methods,
you will be able to see a noticable difference in your
traffic and wonder why you didn't impletment them sooner.
1. Use your 'title' tag effectively by including your
keywords. Each page should have a specific theme and be
optimized for a certain key phrase anyway, so including your
keywords in the page title should be natural. It just so
happens that search engines eat it up.
2. Get your keywords in your inbound links. If another
page is pointing at you, whatever text is part of that link
goes to your credit in the eyes of the search engines. If
your blogger friend has a link to your website on his, it
probably says "check out Joes business." Try to get him to
put "auto mechanic" or "car repair" as the link, or at least
"Joes Auto Repair" - your business name.
3. Have Unique Content and Update Often. Add something to
the Internet. Become a resource for potential clients and
those in your industry. If you get more page views and
clicks through a search engine, the search engine will value
your site higher. As a side benefit, you are seen as an
expert in the community, which never hurts business.
4. Put your Keywords in your Filenames. Instead of titling
your Auto Repair Services page "arserv.html" or another
shorthand title, use long, descriptive filenames like
"car-auto-repair-services.html." This is a great technique
that is easy to implement and yields great results.
5. Create an XML Sitemap. If you're not used to writing
code, this can seem daunting, but you can always hire
someone. Creating and submitting the sitemap will help
Google find your site and all its content much faster. You
can find the protocol here
( https://www.google.com/webmasters/tools/docs/en/protocol.html ).
Save it as 'sitemap.xml' in the root of your website (the
same directory as your index page).
6. Build a Large Number of Backlinks. There are entire
companies that do nothing but provide backlink generation
services, which should tell you how important this process
is. Simply put, search engines favor sites that are
referenced by other well-referenced sites (the basis of
Google's PageRank). There are countless ways to get
backlinks, but arguably the best way is to use the content
you generated in Step 3. Submit your articles to
directories and content libraries using special programs or
manual submissions. You can even delegate this a
knowledgeable employee (or one that knows how to use Google)
for their downtime. Additionally, search engines favor links
from .gov and .edu domains, so use your connections if you
have them!
7. Keep your Keyword Density Between 3-7%. When youre
writing all that great, unique content, make sure to seed
your keywords and phrases in there so that they comprise
3-7% of the text on a page. Any more, and you look like
youre keyword stuffing (whether youre trying to or not), any
less, and the page doesnt seem relevant.
8. Use your Keywords in your Headings. Many times a section
heading can be seen as irrelevant for a search engine, so
always make sure to fill your 'h1' and 'h2' tags with
important keywords. Dont leave them out or treat them as
'implied' - thats the worst thing you can do.
If you follow these 8 tips, you will rank high for your
target keyword. If your keyword is very competitive, add
more backlinks with your keyword phrase by creating
articles like this, submitting them to article directories,
and placing your link in the 'About' box below. Well, what
are you waiting for?
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